Senior Fullstack Consultant  ·  West London, UK

Sam Latif

Frontend / UX Specialist  ·  15+ Years

A senior fullstack consultant with 15+ years delivering high-performance, scalable web applications for blue-chip clients — from Goldman Sachs and Bank of America to Visa and Deutsche Bank.

An early adopter of React, with deep expertise spanning every major version from 0.13 to 18, and a track record of bringing it into organisations before it became mainstream.

Strong eye for design and UX, with a habit of dogfooding work personally — features are QA'd before they ship, eliminating the "chuck it over the fence" bottleneck and getting polished, production-ready work into users' hands faster.

This CV is intentionally published as both Vanilla JS and React versions to demonstrate the same product thinking and UX decisions across different delivery styles — useful when teams need either framework flexibility or zero-dependency performance.

Available for contract roles from July 2026. Hire Me
15+
Years Experience
25+
Client Engagements
5
Finance Institutions
0
Recommendations
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Technical Skills

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Stack at a Glance

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Experience

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Recommendations

“I worked with Sam at Goldman Sachs on a number of projects. He was very knowledgeable, supportive, and happy to guide others. He was enthusiastic, hard working, and a pleasure to work with.” Mark Hollands · Quantitative Researcher · Worked with Sam on the same team at Goldman Sachs
“Sam was creative, talented, and highly collaborative. He brought strong frontend and Magento expertise, a positive attitude, and consistently sought the best possible solution.” Christopher Stanley · Client partner · Managed Sam directly at Redbox Digital
“Sam was instrumental in helping us ship quickly while keeping quality high. He communicated clearly, took ownership, and consistently delivered exactly what the product needed.” Dan Murray · Co-Founder, Heights · Sam's client at Grabble Ltd
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Education

MSc Computer Games & Entertainment
Goldsmiths, University of London
2011 – 2012
Merit · 67%
Final project deferred to maintain quality of concurrent client commitments.
BSc Computer Games Technologies
University of East London
2007 – 2010
1st Class Honours
Modules: Games Programming, 3D Graphics, Virtual Environments, Network Gaming, Advanced Animation, Project Management.
BSc Cognitive Science (1st year attended)
University of Leeds
2005 – 2006
Year 1 Completed
Foundations in HCI, UX design, human behaviour and logic — directly relevant to frontend and UX work. Transferred to pursue a CS-focused degree.